China's summer box office hits record high of over 20b yuan
1 year, 3 months ago

China's summer box office hits record high of over 20b yuan

China Daily  

A poster of Never Say Never, a film that narrates the story of how wrestling changes the lives of children from the countryside, is seen at a cinema in Nanjing, Jiangsu province, in July. BEIJING -- China's total box office soared to 20.62 billion yuan during the just-concluded summer vacation, setting a new record for the country's summer box office sales, according to data released by the China Film Administration Friday. From a pre-pandemic high of nearly 17.8 billion yuan in 2019, China's box office revenue from June 1 to Aug 31 this year has rocketed to a new level of 20 billion yuan. Domestic productions dominated the summer film market, generating a total box office of 18.06 billion yuan and accounting for 87.58 percent of the total. Among them, crime thriller "No More Bets" led the run with the total box office of 3.53 billion yuan.

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每日一词|2023中国电影市场 Chinese film market in 2023

China Daily  

国家电影局1月1日发布数据,2023年我国电影总票房为549.15亿元,观影人次为12.99亿。其中,国产电影票房为460.05亿元,占比为83.77%。这显示中国电影市场发展持续复苏向好。 The Chinese film market has shown robust recovery momentum, with the total box office earnings for 2023 exceeding 54.91 billion yuan. Domestic productions have generated over 46 billion yuan in box office revenue, accounting for 83.77 percent of the national total. 2023年12月23日,观众在上海一影院内的取票机前扫码取票。图片来源:新华社 【知识点】 在优质内容供给与极大释放的观影需求共同推动下,2023年中国电影市场迎来强势复苏。2024年1月1日,灯塔研究院联合新华网发布《2023中国电影市场年度盘点报告》(以下简称“报告”)。报告显示,2023年票房相比过去三年大幅上涨七成、恢复至2017年水平,人次上涨六成,人均观影频次升至2.58次,预估全年城市院线观影总人数再度突破5亿大关。相比2020—2022年,中高频观影用户均有显著提升,相比2019年更多平时较少观影的低频用户走进电影院。观影习惯上看,2023年在较早的春节档助力下强势开局,中段暑期档强力推进、年度累计票房一度追进历史最高的2019年同期。虽然国庆档、贺岁档所在的第四季度节奏有所放缓,2023年档期贡献仍保持全年68%票房的高位,热门档期仍是观众一年观影的主要时段。用户画像显示,2023年女性观众占比攀升至58%,女性及成熟女性观影需求逐渐主导市场。下沉市场观影人次继续保持40%以上,三四线城市年票房双双突破100亿。 一系列利好举措为电影市场回暖提供助力。为支持电影行业发展,财政部、国家电影局联合发布公告称,自2023年5月1日至2023年10月31日免征国家电影事业发展专项资金。此外,国庆档期间,票补策略“重出江湖”,不少购票平台推出国庆档新片19.9元起特惠购票的宣传。 在分析人士看来,在扩内需促消费政策的持续发力下,电影作为线下消费的重要场景,内容供给品类逐步丰富,接下来的春节档有望接力延续火热势头。 【重要讲话】 假日旅游人潮涌动,电影市场红红火火,“村超”、“村晚”活力四射,低碳生活渐成风尚,温暖的生活气息、复苏的忙碌劲头,诠释了人们对美好幸福的追求,也展现了一个活力满满、热气腾腾的中国。 Tourist destinations are full of visitors on holidays, and the film …

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