Kidambi Srikanth's case shows why even good performances aren't enough to attract endorsements
7 years, 9 months ago

Kidambi Srikanth's case shows why even good performances aren't enough to attract endorsements

Firstpost  

Post the Australia Open title, every corporate in town wants to be part of the Kidambi Srikanth photo frame, at least to explore the possibility of a marriage of brand with personality. The Olympic silver medallist’s brand value increased 50 percent after August last year and now she is the second highest paid sportsperson in brand endorsements, after Virat Kohli. Post the Australia Open title, every corporate in town wants to be part of the Srikanth photo frame, at least to explore the possibility of a marriage of brand with personality. Unlike the traditional way of using mainstream media to promote brands, sportspersons and other celebrities are now encouraged to tweet, post or record a selfie video endorsing a particular brand to engage with their followers.

Badminton Indian Brand Million Sindhu Twitter Facebook Ramakrishnan Followers Srikanth Kidambi Srikanth  followers  arent  firm  attract  srikanths  brand  shows  million  case  rs  srikanth  performances  endorsements  kidambi  sindhu  badminton  good  twitter  kohli

History of this topic

India’s most-followed Instagram account in 2025: Guess who surpassed all big names of Bollywood
1 month, 3 weeks ago

India’s most-followed Instagram account in 2025: Guess who surpassed all big names of Bollywood

Live Mint  

Social media has long been a medium for fans to connect with the stars. While Bollywood has always dominated the fan frenzy in terms of numbers, one Indian celebrity has outnumbered the industry to rank number 1 on the list of the top 10 most followed Instagram accounts in India. Check who has topped the list of top 10 most …

Shraddha Kapoor overtakes Priyanka Chopra to become second-most followed Indian star on Instagram
7 months ago

Shraddha Kapoor overtakes Priyanka Chopra to become second-most followed Indian star on Instagram

Hindustan Times  

Shraddha's Instagram rise Shraddha has now overtaken Priyanka Chopra, who has 91.8 million followers. Virat Kohli is the most followed Indian star on Instagram, with a staggering 270 million followers. After Shraddha and Priyanka, some of the most followed stars from the film industry are Alia Bhatt- with 85.2 million, and Deepika Padukone- with 79.9 million followers. More details The …

Shraddha Kapoor surpasses PM Modi to have more followers on Instagram amid Stree 2 blockbuster success
7 months, 1 week ago

Shraddha Kapoor surpasses PM Modi to have more followers on Instagram amid Stree 2 blockbuster success

Hindustan Times  

Bollywood actor Shraddha Kapoor has 91.4 million Instagram followers, slightly more than Prime Minister Narendra Modi, who has 91.3 million followers on the platform. While PM Modi has 91.3 million followers on Instagram, Shraddha Kapoor has 91.4 million followers on the platform. Virat Kohli and Priyanka Chopra are the most-followed Indian celebrities on Instagram, with 271 million and 91.8 million …

Virat Kohli's popularity influences cricket's inclusion in Olympics | WATCH
1 year, 5 months ago

Virat Kohli's popularity influences cricket's inclusion in Olympics | WATCH

India TV News  

Virat Kohli's popularity often attracts cricket fans from across the globe to rally behind him and even the Indian team during ICC tournaments and it is his immense fan following that seems to have played a crucial role in the inclusion of cricket in the Olympics. Niccolo Campriani, president of the LA Local Organising Committee underlined the veteran batter's popularity …

Virat Kohli's Instagram followers reaches stratospheric heights, creates record
1 year, 10 months ago

Virat Kohli's Instagram followers reaches stratospheric heights, creates record

Hindustan Times  

India's star batter Virat Kohli has clinched another milestone as he became the first and only Indian to cross 250 Million followers on Instagram. Royal Challengers Bangalore's Virat Kohli He is the third among athletes with the most Instagram followers behind Cristiano Ronaldo and Lionel Messi. The Royal Challengers Bangalore opener is in his best form and has recently scored …

Shraddha Kapoor amasses 75 million followers on Instagram after Virat Kohli and Priyanka Chopra
2 years, 6 months ago

Shraddha Kapoor amasses 75 million followers on Instagram after Virat Kohli and Priyanka Chopra

Firstpost  

Shraddha has garnered this following solely based on being her true self and keeping it real on social media. Shraddha Kapoor has now entered the most coveted 75 Million followers club, after Virat Kohli and Priyanka Chopra. Shraddha Kapoor’s social media feed is the most organic. While Shraddha enjoys a huge following on social media, she is also emerging as …

Virat Kohli becomes first cricketer to have 50 million followers on Twitter
2 years, 6 months ago

Virat Kohli becomes first cricketer to have 50 million followers on Twitter

Live Mint  

Team India's star cricketer and former skipper Virat Kohli has now achieved another big feat, but this time it is on the social media. Virat Kohli has now become the first cricketer who have notched up 50 million followers on Twitter. Meanwhile,on the cricket field,Virat Kohli's extended batting slump had become a major talking point, but after taking a month's …

Virat Kohli becomes first cricketer to reach 50M Twitter followers; know who are the top 5
2 years, 6 months ago

Virat Kohli becomes first cricketer to reach 50M Twitter followers; know who are the top 5

India TV News  

Virat Kohli becomes first cricketer to reach 50M Twitter followers; know who are the top 5 Virat Kohli continues to rule social media as he becomes the first cricketer to reach 50 million followers on Twitter. Kohli has now become the first cricketer to reach 50 million followers on Twitter, the micro-blogging social media platform. Hardik has a huge following …

Virat Kohli achieves another feat; touches 50 million followers mark on Twitter
2 years, 6 months ago

Virat Kohli achieves another feat; touches 50 million followers mark on Twitter

India TV News  

Virat Kohli achieves another feat; touches 50 million followers mark on Twitter Virat is one of the most popular athletes around the world. Highlights Virat Kohli touched 50 million followers mark on Twitter. India's batting maestro Virat Kohli has added another feather to his popularity as the former Indian skipper has achieved 50 million followers on the Social media platform- …

Thanks for all your support: Virat Kohli becomes the first Indian to reach 200 million followers on Instagram
2 years, 9 months ago

Thanks for all your support: Virat Kohli becomes the first Indian to reach 200 million followers on Instagram

India Today  

Former India captain Virat Kohli on Tuesday became the first Indian to reach 200 million followers on Instagram. The 33-year-old is also the most followed cricketer in the world and the third most followed sportsperson in the world after Cristiano Ronaldo and Lionel Messi Kohli stepped down as T20I captain after the ICC T20 World Cup in the UAE last …

Virat Kohli becomes 1st Indian to reach 150mn followers on Instagram
3 years, 6 months ago

Virat Kohli becomes 1st Indian to reach 150mn followers on Instagram

India TV News  

Indian skipper Virat Kohli on Friday became the first Indian as well as the first Asian to cross the 150 million followers' landmark on Instagram. Ronaldo tops the chart with 337 million followers, while Lionel Messi -- 260 million and Brazil's Neymar stand second and third in the list with 260 million, 160 million followers respectively. Kohli had earlier become …

Priyanka Chopra Becomes First Bollywood Star To Have Over 65mn Followers On Instagram
3 years, 8 months ago

Priyanka Chopra Becomes First Bollywood Star To Have Over 65mn Followers On Instagram

News 18  

Days after clinching the 27th spot on the recently released Instagram Rich List of 2021 and becoming the first Indian from the entertainment industry to feature in the list, actress Priyanka Chopra has made a new record of getting the highest number of followers by a Bollywood celebrity on the social media platform. Priyanka Chopra has created a history of …

Watch: Virat Kohli thanks fans after becoming first Indian to reach 100m followers on Instagram
4 years ago

Watch: Virat Kohli thanks fans after becoming first Indian to reach 100m followers on Instagram

India TV News  

Earlier this week, Indian captain Virat Kohli became the first cricketer, as well as the first Indian to reach 100m followers on his official Instagram profile. Watch: Kohli had joined Juventus striker Cristiano Ronaldo, Neymar, Argentine forward Lionel Messi, Hollywood actor and former pro-wrestler Dwayne Johnson, American singer-songwriter Beyonce, and Ariana Grande, among others in the 100 million club. Ronaldo …

Virat Kohli becomes first Asian celebrity to have 100 million followers on Instagram
4 years ago

Virat Kohli becomes first Asian celebrity to have 100 million followers on Instagram

India TV News  

Indian cricket team captain Virat Kohli does not just have a knack of breaking records on the field but also off the field. On Monday, Kohli became the first Asian personality to have 100 million followers on Instagram. Kohli had earlier become the first Asian to reach 75 million followers on Instagram. En route to his century mark, Kohli surpassed …

Virat Kohli becomes first Indian to reach 70 million Instagram followers; fourth among sportspersons globally
4 years, 8 months ago

Virat Kohli becomes first Indian to reach 70 million Instagram followers; fourth among sportspersons globally

India TV News  

Indian captain Virat Kohli recently became the first Indian to breach the 70 million followers-mark on popular social networking site Instagram. Portugal's football superstar Cristiano Ronaldo, Barcelona legend Lionel Messi and Brazil's footballer Neymar have more followers than the Indian captain. Kohli has been significantly active on his Instagram profile, having recently crossed the 1000-post mark with a creatively edited …

With 50 million followers on Twitter, Narendra Modi continues to be most followed Indian; Obama leads world leaders with 108 mn followers
5 years, 6 months ago

With 50 million followers on Twitter, Narendra Modi continues to be most followed Indian; Obama leads world leaders with 108 mn followers

Firstpost  

Narendra Modi continues to be the most followed Indian on Twitter with his followers crossing 50 million mark on the microblogging site. New Delhi: Prime Minister Narendra Modi, known for reaching out to masses through social media, continues to be the most followed Indian on Twitter with his followers crossing 50 million mark on the microblogging site. The prime minister …

Virat Kohli reaches 100 million followers on social media
5 years, 10 months ago

Virat Kohli reaches 100 million followers on social media

The Hindu  

India cricket team captain Virat Kohli became the most followed cricketer on social media as he surpassed 100 million social media followers on Saturday. Kohli has 29.4 million followers on Twiitter, 37.1 million on Facebook and 33.6 million on Instagram, making him India's most followed sportsperson on social media. Cristiano Ronaldo is the most followed sportsperson on social media with …

Virat Kohli makes $120,000 per Instagram post
6 years, 8 months ago

Virat Kohli makes $120,000 per Instagram post

Live Mint  

New Delhi: HopperHQ, the Instagram post scheduler, has compiled its 2018 rich list of the Facebook-owned photo-sharing app that sees Virat Kohli rank 17th. The Indian cricket team captain rakes in an estimated $120,000 per Instagram post to become the leading Indian on the list. Among sports personalities, Portugal football team captain Cristiano Ronaldo leads the pack with $750,000 per …

After Priyanka Chopra, Deepika Padukone gets 25 mn Instagram followers
6 years, 8 months ago

After Priyanka Chopra, Deepika Padukone gets 25 mn Instagram followers

India TV News  

After Bollywood actress Priyanka Chopra, it is actress Deepika Padukone whose Instagram family has grown to 25 million. Image Source : INSTAGRAM Priyanka Chopra earns 25mn followers on Instagram Deepika had a fan following of 24.9 Instagram followers on Thursday. Image Source : INSTAGRAM Deepika Padukone scores 25mn followers on Instagram With this, Deepika, like Priyanka, is currently ahead of …

Instagram Awards 2018: Deepika Padukone & Virat Kohli Shine Brightest
7 years ago

Instagram Awards 2018: Deepika Padukone & Virat Kohli Shine Brightest

India TV News  

India's most famous Instagram awards have been announced, with Deepika Padukone and Virat Kohli taking home the top prizes. Deepika Padukone has the 'Most Followed Account' with 22.4 million followers, while Virat Kohli has the 'Most Engaged Account' with 19.8 million followers. The awards also recognize Emerging Accounts and 20 Million Milestones.

Amit Shah most followed leader after PM Modi in India on social media
7 years ago

Amit Shah most followed leader after PM Modi in India on social media

India TV News  

BJP president Amit Shah is the second most followed leader in India on social media sites with a total of over 2 crore followers on Twitter and Facebook. Prime Minister Narendra Modi is still the most popular Indian leader on social media, with 5 crore people following him on Twitter alone. A BJP insider said Shah uses these platforms "to …

Narendra Modi's Twitter following grows by 52% to 37.5 million, Virat Kohli's 61% in 2017
7 years, 3 months ago

Narendra Modi's Twitter following grows by 52% to 37.5 million, Virat Kohli's 61% in 2017

Firstpost  

India’s biggest tax reform, GST, also made it to the list of top trending hastags due to the magnitude of conversations it generated on the platform, Twitter said New Delhi: Prime Minister Narendra Modi continues to be the most followed Indian on Twitter even as the growth in his follower base at 52 percent was lower than that of Indian …

Amitabh Bachchan now has 29 million followers on Twitter!
7 years, 6 months ago

Amitabh Bachchan now has 29 million followers on Twitter!

India TV News  

Superstar Amitabh Bachchan is the most followed Indian actor on Twitter. The 74-year-old, who has given hits like "Sholay", "Deewar", "Black" and "Piku", is ahead of actors Shah Rukh Khan, Salman Khan, Aamir Khan, Priyanka Chopra and Deepika Padukone with 20 million. The "Wazir" actor is very active on social media platforms and uses the medium to share updates about …

Virat Kohli overtakes Salman Khan to become second most-followed Indian on Facebook
7 years, 9 months ago

Virat Kohli overtakes Salman Khan to become second most-followed Indian on Facebook

Firstpost  

Virat Kohli became the most followed celebrity on Facebook with more than 35 million fans, overtaking Bollywood star Salman Khan by a gap of over 6,00,000 followers. The latest controversy surrounding the Indian cricket team and their ex-coach Anil Kumble has seemed to done little damage to Virat Kohli’s growing popularity. The Indian team captain became the most-followed celebrity on …

Virat Kohli is way ahead of rumoured girlfriend Anushka Sharma and Superstar Salman Khan on Facebook. Here’s how
7 years, 9 months ago

Virat Kohli is way ahead of rumoured girlfriend Anushka Sharma and Superstar Salman Khan on Facebook. Here’s how

India TV News  

Virat Kohli is way ahead of rumoured girlfriend Anushka Sharma and Superstar Salman Khan on Facebook. Virat Kohli becomes the most followed celebrity on Facebook, beating the likes of Anushka Sharma, Salman Khan and even King Khan to become the most followed celebrity on Facebook. Virat Kohli’s official Facebook page has over 35 million followers, which is way ahead of …

Megastar Amitabh Bachchan hits 22 million followers on Twitter, thanks his fans
8 years, 7 months ago

Megastar Amitabh Bachchan hits 22 million followers on Twitter, thanks his fans

India TV News  

Shehenshah of Bollywood Amitabh Bachchan is now the most followed Indian actor on micro-blogging platform, with 22 million followers on his Twitter handle. The 73-year-old actor, who has given hits like "Sholay", "Deewar", "Black" and "Piku", is ahead of actors Shah Rukh Khan with 20.8 million, Salman Khan with 19 million, Aamir Khan with 18.3 million, Priyanka Chopra with 14.8 …

Modi is now second most followed Indian on Twitter
9 years, 2 months ago

Modi is now second most followed Indian on Twitter

The Hindu  

Prime Minister Narendra Modi has pipped bollywood actor Shah Rukh Khan to become second most followed Indian on social media site Twitter. In terms of number of followers on Twitter, Modi now trails only superstar Amitabh Bachchan who has close to 18.9 million followers on the social network. The number followers of Modi on Twitter crossed 15 million mark on …

Shah Rukh Khan soars to 16 million followers on Twitter
9 years, 4 months ago

Shah Rukh Khan soars to 16 million followers on Twitter

Firstpost  

Bollywood superstar Shah Rukh Khan has reached a milestone of 16 million fan following on Twitter, becoming the second Indian to have the maximum admirers on the micro-blogging site, after megastar Amitabh Bachchan. Mumbai: Bollywood superstar Shah Rukh Khan has reached a milestone of 16 million fan following on Twitter, becoming the second Indian to have the maximum admirers on …

Virat Kohli crosses 5 million followers in Twitter
10 years, 2 months ago

Virat Kohli crosses 5 million followers in Twitter

India TV News  

New Delhi: India Test captain Virat Kohli has become the first cricketer to cross 5 million followers on social networking site, Twitter, surpassing iconic batsman Sachin Tendulkar. Kohli now heads the list with a total base of 5.06 million fans, which is higher than Tendulkar's 4.9 million fans. After Kohli, Indian openers Rohit Sharma and Shikhar Dhawan have touched 5 …

PM Modi now crosses 8 million followers, but SRK and Salman Khan are still the kings of Twitter
10 years, 4 months ago

PM Modi now crosses 8 million followers, but SRK and Salman Khan are still the kings of Twitter

Firstpost  

Prime Minister Narendra Modi now has over 8 million followers on Twitter and is only behind US President Barack Obama and the Pope in popularity on the micro blogging site. “Prime Minister Narendra Modi today crossed the 8 million follower mark on Twitter,” the popular social networking site said in a statement. US President Barack Obama leads the popularity chart …

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