Shoppers switch to Tesco as supermarket celebrates highest market share in almost a decade
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Tesco has cheered its highest market share since 2016 after ringing up a rise in sales as it said customers switched to the supermarket over the crucial Christmas shopping season. The UK’s biggest supermarket chain reported UK and Ireland like-for-like sales, excluding fuel and VAT, up 3.7% over the six weeks to January 4 and record trading in the week before Christmas. Tesco said it benefited from investments in prices as customers switched to the chain, with recent industry figures from Kantar showing its market share reached a nine-year high of 28.5% in the 12 weeks to December 29.