Irony about Ayushmann Khurrana's new film
FirstpostThe first trailer of the upcoming Ayushmann Khurrana-starrer, Article 15, has looked promising. Beyond the caste-driven controversy the trailer has already garnered, it suggests director Anubhav Sinha is ready with yet another uncompromising drama based on reality after last year’s Mulk. The film has been budgeted keeping in mind that notion, and — given the fact that crossover star Khurrana essays his first-ever cop role in Article 15 — it is clearly making no attempt to reach out to the grassroots market. All the same, the makers of Article 15 have tried to hitch a ride on the superstardom bandwagon by attaching the film’s theatrical trailer with the Salman Khan-Katrina Kaif biggie, Bharat. However, even though multiplexing is gradually replacing single screens in B and C centres, the form of exhibition has not wholly managed to change audience mindsets in these places, since even multiplex screens in smaller towns continue to be dominated by big-ticket Bollywood and dubbed Hollywood potboilers.