Anand Mahindra to hand over exclusive edition XUV400 to highest auction bidder
1 year, 11 months ago

Anand Mahindra to hand over exclusive edition XUV400 to highest auction bidder

Deccan Chronicle  

MUMBAI: India’s leading SUV manufacturer Mahindra & Mahindra announced the action of the exclusive edition of the all-electric XUV400 designed by Mahindra’s Chief Design Officer Pratap Bose in collaboration with young, revolutionary fashion designer, Rimzim Daduwas. The winning bidder has the choice to either donate his/her bid to support the winners of the Mahindra Rise Sustainability Champion Awards announced on November 28, 2022,and/or donate the amount to a not-for-profit of their choice. Pratap Bose, Chief Design Officer, Mahindra & Mahindra said, “We collaborated with Rimzim Dadu because her work is at the true cutting edge of design. It blends technology and stunning craftsmanship and that is exactly our philosophy at Mahindra.” Rimzim Dadu said, “I am excited to collaborate with Mahindra and Pratap Bose to create this exclusive edition of Mahindra’s first e- SUV.

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