Beijing tourism bureau partners with Sina Weibo to elevate cultural and tourism offerings
China DailyCultural tourism influencers are invited to promote travel in Beijing on Wednesday. In a significant development, the Beijing Municipal Bureau of Culture and Tourism sealed a strategic cooperation framework agreement with the popular microblogging platform Sina Weibo in Beijing on Wednesday. The Beijing Municipal Bureau of Culture and Tourism signs a strategic cooperation framework agreement with the microblogging site Sina Weibo in Beijing on Wednesday. By crafting this cultural and tourism benchmark, the initiative aims to provide both residents and visitors with a more immersive and enriching cultural tourism experience, leveraging the tourism sector's potential to elevate living standards, drive economic progress, showcase China's cultural tapestry, and facilitate intercultural exchange. Through strategic collaborations with new media platforms, cultural tourism influencers, and various districts within the city, a series of promotional endeavors will unfold.