‘Folk heritage on social media must be relatable, inclusive,authentic, relevant’
Hindustan TimesAlisha Sadikot is a SOAS scholar who works at the intersection of heritage conservation, education and local histories. When it comes to the folk, oral and intangible heritage of a country as vast and varied as India, social media can play a role in conserving them in formats closer to their original ones, she says. People are doing a lot of interesting things to conserve our folk and oral heritage on social media. So the oral or folk heritage communicator needs to be authentic in what they are sharing, authentic to the traditional knowledge, accurate with research and informational. I think it shouldn’t be “either or” anymore as I don’t think going back completely to the physical would be advisable as the reach of the virtual is so much greater.
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