This fashion editor-approved supermarket range looks much more expensive than it is
Daily MailThere are few things more satisfying in life than when someone compliments your new jacket, only for you to lean and whisper that it actually only cost £12 from your local supermarket. Described as the ‘premium style arm’ of George, Studio Edit has already proven popular, combining chic tailoring, wear-with-everything separates and elevated wardrobe staples. Faux leather belted midi dress, £35 The new range is a big hit with You magazine’s fashion team. Junior fashion stylist Jessica Carroll, meanwhile, has her eyes on the £35 slingbacks – ‘I’d wear these to dress up jeans and a white tee for easy day-to-night dressing’ she says. Oversized belted formal coat, £55 Elsewhere in the collection, there’s a khaki belted coat that looks much more luxurious than its £55 price tag would suggest, and faux leather tapered trousers in one of this season’s hottest colours, chocolate brown.
History of this topic
George at ASDA's new designer-inspired collection has gone straight to the top of our wish list - here are our fashion editor's top picks
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George at Asda’s summer sale is here and this is what we’re buying
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George at Asda’s new spring collection looks high end: What to shop
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