Bumble is making a highly anticipated change to one of its signature features

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Popular dating app Bumble is making a highly anticipated change to one of its features. “I don’t anticipate that the number of people using online dating is going to go down, quite the opposite, but there is a higher bar … So we’re taking it as a great call to action to center ourselves on our mission.” According to Jones, the “opening moves” feature is one way for women to feel more empowered on the dating app. Jones specified to CNN that Bumble will be making some other changes, including an update to its “dating intentions” badges, where users specify what they’re looking for on the app, from a “life partner” to “casual dates”. Since it first burst onto the app store, Bumble’s whole gimmick has been that it is an app specifically created so that women “make the first move”, defying the social construct that men must always initiate conversation when pursuing someone they find attractive After Bumble’s founder, Whitney Wolfe Herd, stepped down as CEO at the start of the year, Jones took on the mantle and continued Wolfe Herd’s research into alternate options that could improve upon the company’s signature feature.