Inside the Pac-12 collapse: Four surprising moments that crushed the conference
LA TimesAs the calendar turned to December 2022, the Pac-12 Conference was in a precarious position. If he could guarantee the Bruins $52 million annually during the five years of the league’s next media deal, the regents promised Kliavkoff a vote heavily in favor of UCLA staying in the Pac-12. The Pac-12’s math said that a media rights deal for 11 schools — even with the Los Angeles market back under the conference footprint — was not likely to net $52 million for each school. Three sources with direct knowledge of the talks who were not authorized to discuss the negotiations publicly provided The Times with the following new details about the Big 12’s offer and the Pac-12’s response. It didn’t matter that the deal included additional revenue based on subscriptions that could have put the payout to schools well above the Big 12 and the ACC, or that Apple believed so much in its ability to sell subscriptions to the Pac-12 content that it offered the schools an out after two years if they hadn’t reached the Big 12’s $31.7 million, two sources with direct knowledge of the offer told The Times.