Samsung expands online smartphone range in India to woo holiday shoppers
Live MintNEW DELHI :Samsung Electronics Co Ltd is expanding its online-only smartphone range, a senior company executive said on Thursday, as the South Korean tech giant hopes to win over new customers in India's festive season sales. Samsung will launch the new India-made Galaxy F range of smartphones at Walmart Inc-controlled online retailer Flipkart on Oct. 8, Asim Warsi, a Senior Vice President and Head of e-commerce Business at Samsung India, told Reuters in an interview on Thursday. Samsung, once an unrivalled leader in the world's second-biggest smartphone market, began losing customers to Chinese rivals led by Xiaomi Corp about three years ago, as their devices were seen as better value for money. But Samsung has since launched budget smartphones in India, its biggest revenue market after the United States, with longer-lasting batteries and high-resolution cameras in a bid to woo customers, especially those who shop online.