JioCinema unveils premium pricing in India, begins streaming ‘Succession’, ‘The Last of Us’
1 year, 7 months ago

JioCinema unveils premium pricing in India, begins streaming ‘Succession’, ‘The Last of Us’

The Hindu  

Indian billionaire Mukesh Ambani’s streaming platform JioCinema announced premium pricing of 999 Indian rupees a year, its first step to move away from a free content model to fight global rivals such as Netflix and Disney in the country. The move comes weeks after a Reliance's Viacom18 struck a content deal with Warner Bros, that will make available popular HBO and Warner titles such as Succession and those featuring the character Harry Potter on the JioCinema platform. The JioCinema website on Saturday showed the new premium pricing for Hollywood content, with the much-awaited Succession series available for streaming. Karan Taurani, a senior vice president of India's Elara Capital specialising in the media and entertainment sectors, said Reliance's streaming offer price was at the lower end versus rivals that but more content would be needed to succeed.

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