More Than a Vote is more than a statement for LeBron James and other athletes

When LeBron James and other high-profile athletes and entertainers combined to create More Than a Vote, a nonprofit organization devoted to supporting Black voters, plenty of observers took a wait-and-see approach. “They aren’t just saying, ‘Hey, everybody, let’s go out and vote,’” Scheiner said. “Because of everything that’s going on, people are finally starting to listen to us — we feel like we’re finally getting a foot in the door,” James said in a recent interview with the New York Times. And we want you to tell that story, because if people see someone like you re-engaging in politics, that may cause them to re-engage.” This month, Green and Benson held a virtual session with the Michigan State football team, offering details about how to vote in the state’s primary. “Taking the enormous spotlight that is on these athletes and the sports industry and turning those efforts to see equality and justice has been a significant contribution.” Benson said More Than a Vote hopes to add polling locations and combat misinformation about vote-by-mail practices.