Shocking new advertisement by coaching institute FIITJEE mocks girl who left the institute, links competitor to suicides in Kota

On Sunday, FIITJEE, a coaching institute known for preparing students for engineering entrance exams, faced significant backlash on social media due to a controversial Criticism was particularly directed at the inflammatory language used to describe the competitor, labelling it as “evil” and referencing its location in Kota, a city that has seen several suicides in recent times. Suicides in Kota are an issue that concerns us all above petty competition but claiming in this manner is cheap@fiitjee @EduMinOfIndia pic.twitter.com/QS90pkPs9s — Katyayani Sanjay Bhatia March 17, 2024 The IRS officer also tagged the Ministry of Education, the Advertising Standards Council of India, and the Ministry of Women and Child Development, urging them to take notice of such advertising malpractices. The examination of life is really beyond such petty messaging by @fiitjee — Katyayani Sanjay Bhatia March 17, 2024 This criticism by the IRS officer sparked outrage against FIITJEE amongst social media users. Don't know how this was approved in the first place that too, on the first page of a national newspaper 🤦🏻 — Akshay Akash March 17, 2024 Reacting to Bhatia’s post, Zoho CEO Sridhar Vembu posted, “India has to get out of this ultra-competitive exam pressure on children and young adults. This is one area where I would *not* learn from East Asia but instead learn from Finland which has a superb state-funded educational system that serves every child without such competitive… https://t.co/AjdkIl0Nmt — Sridhar Vembu March 17, 2024 He added, “Intense pressure at a young age all too often destroys talent and creates zombified adults.