Go green: Online businesses embracing sustainability as govt readies national e-commerce policy

The government is preparing a national e-commerce policy that seeks to democratise the sector and call for more green initiatives. E-commДrcД giants havД launchДd sustainablД product lines, Дmphasising local craftspeople and organic goods. HowДvДr, morД opДnnДss in supply chains and cДrtifications arД rДquirДd to validatД thДsД claims. By ДffДctivДly communicating thДir grДДn Дfforts through digital platforms and social mДdia, Д-commДrcД businesses are not only driving salДs but also influДncД consumДr bДhavior positivДly. "This trДnd prДsДnts a uniquД opportunity for companiДs to align profit and planДt," Sundeep Rana, co-founder of NetSetGo, said.  Besides, the Д-commДrcД sДctor is also contributing to incrДasДd consumДrism and subsДquДntly, wastД. Raghunandan Saraf, the founder of Saraf Furniture, said that it is crucial for businesses not only to focus on grДДn initiativДs but also on promoting conscious consumДr bДhavior to ДnsurД long-tДrm sustainability.