Google is now Alphabet: Search giant changes name to avoid becoming a 'conventional company'
Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. "Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort," the company wrote in its announcement. Larry Page wrote in a blog post that the company has "long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. Referencing Google's 2004 commitment to not become a "conventional company", Page wrote that Google "is operating well today, but we think we can make it cleaner and more accountable. All of the existing Google shareholders will see their stock automatically changed to the new company, Alphabet.
Google CEO Sundar Pichai will now head both Google and parent company Alphabet
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