Adidas under fire as biological male models female-style swimming costume
The TelegraphAt the time, Davies described using Mulvaney to promote the bra as a “kick in the teeth” for women. The beer brand released an advert celebrating Women’s History Month with comedian Ilana Glazer condemning Miller and other beer brands' past use of scantily-clad women to sell their products. The UK Adidas website advises that the swimsuit is sold under its UniteFit gender-neutral sizing system, “created according to different body types, shapes and sizes, instead of gender norms and standards”. The new adidas advert featuring an individual wearing what would traditionally be a women’s swimsuit aside, the world of swimwear for men has seen some choppy waters over the last century and beyond. Thankfully, men’s trunks have mellowed somewhat and there’s a booming market of well-made, well-fitting swimshorts with real design nous behind them, courtesy of brands such as Orlebar Brown, Vilebrequin and Frescobol Carioca.