Adidas under fire as biological male models female-style swimming costume
1 year, 7 months ago

Adidas under fire as biological male models female-style swimming costume

The Telegraph  

At the time, Davies described using Mulvaney to promote the bra as a “kick in the teeth” for women. The beer brand released an advert celebrating Women’s History Month with comedian Ilana Glazer condemning Miller and other beer brands' past use of scantily-clad women to sell their products. ‌The UK Adidas website advises that the swimsuit is sold under its UniteFit gender-neutral sizing system, “created according to different body types, shapes and sizes, instead of gender norms and standards”. The new adidas advert featuring an individual wearing what would traditionally be a women’s swimsuit aside, the world of swimwear for men has seen some choppy waters over the last century and beyond. Thankfully, men’s trunks have mellowed somewhat and there’s a booming market of well-made, well-fitting swimshorts with real design nous behind them, courtesy of brands such as Orlebar Brown, Vilebrequin and Frescobol Carioca.

History of this topic

Swimwear brand launches garment for trans women to feel ‘confident and sexy’
3 years, 9 months ago

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