Bud Light partners with UFC in the 'biggest sponsorship deal in the sport's history' as embattled beer company attempts to fight back after Dylan Mulvaney backlash: Dana White says their 'core values

Brewer Anheuser-Busch are reuniting with the popular promotion company after a tumultuous year for the business Beleaguered Bud Light has partnered with the UFC in a 'nine figure' deal that is reportedly the largest in the sport's history Anheuser-Busch has announced a partnership with UFC, as the embattled beer company attempts to fight back following the Dylan Mulvaney backlash. Dana White, pictured here, hosts the UFC 294 press conference at Etihad Arena on October 19, 2023 in Abu Dhabi, United Arab Emirates Mulvaney worked with Bud Light in April as part of their March Madness campaign and was gifted a can of the light beer with her face on it – which sparked outrage Mulvaney shared images of herself with a personalized can celebrating one year since she transitioned as well as posed with cans of the beer in a bathtub. Former President Donald Trump and UFC President Dana White attend the UFC 290 event at T-Mobile Arena on July 08, 2023 in Las Vegas, Nevada In a new YouGov poll, which asked 1,468 people, the public approval of the beer slumped so much it fell out of the top ten and into 15th place During the summer, the company also launched a new ad campaign aimed at returning Bud Light to the 'beer of easy enjoyment'. The The company announced the campaign on their social media following the backlash from the Mulvaney partnership In a statement announcing the partnership, UFC CEO Dana White said: 'Anheuser-Busch and Bud Light were UFC's original beer sponsors more than fifteen years ago.