Online learning least popular, OTT content most accessed by internet users in India: Report
2 months ago

Online learning least popular, OTT content most accessed by internet users in India: Report

Live Mint  

New Delhi, January 17 : Online learning is the least popular activity among the internet users in the country, highlighted a report by the Internet and Mobile Association of India and Kantar. The data shared by report highlighted that only 3 per cent of internet users in the country utilizing the internet on the platform of online learning. Despite the growth in internet penetration, online learning remains the least common activity among Indian internet users. The report stated that India is expected to cross 900 million internet users by 2025, driven mainly by rural regions, which now account for 55 per cent of the country's internet users.

Social Media India Internet Online Online Learning Report Cent Users Internet Users Internet Penetration  india  popular  accessed  urban  cent  online  rural  report  ott  internet  video  content  learning  activities  users

History of this topic

76% kids aged 14-15 using smartphones for social media, usage more among boys than girls: Report
1 month, 3 weeks ago

76% kids aged 14-15 using smartphones for social media, usage more among boys than girls: Report

Hindustan Times  

A report on education in India revealed that 76 per cent of children in the age group of 14-16 use smartphone devices for accessing social media while over 57 per cent use them for educational purposes. ‘Usage among girls lesser than boys’: Key findings in the report: More than 57 per cent of children in the 14-16 age group use …

Study predicts India's internet users will cross 900 mn by 2025 with increased adoption of Indic languages
2 months ago

Study predicts India's internet users will cross 900 mn by 2025 with increased adoption of Indic languages

Hindustan Times  

The internet user base in India is set to cross 900 million this year, propelled by the growing use of Indic languages for digital content, according to a report by IAMAI and KANTAR. Nearly all internet users accessed content in Indic languages, with Tamil, Telugu, and Malayalam emerging as the most popular due to their extensive availability. The 'Internet in …

India\'s OTT Landscape: Exploring the Surge and Saturation
1 year, 4 months ago

India\'s OTT Landscape: Exploring the Surge and Saturation

Deccan Chronicle  

The era of COVID-19 catapulted OTT services into the spotlight, as India's entertainment landscape shifted from traditional cable services to the convenience of streaming content on smartphones, laptops, and eventually Android TVs. Recent data paints a revealing picture, indicating that India now hosts a staggering 48.11 crore OTT users, accounting for 34% of the entire population. This figure represents individuals …

Social media, OTT, online gaming usage rises: 60% urban kids spend 3 hours daily | Data
1 year, 5 months ago

Social media, OTT, online gaming usage rises: 60% urban kids spend 3 hours daily | Data

The Hindu  

After the COVID-19 period, as children returned to school and face-to-face teaching recommenced, there was an upswing in the use of the Internet for leisure. The nationwide survey aimed to grasp the primary concerns parents had regarding their children’s prolonged usage of social media, OTT, and online gaming platforms. The survey asked about the daily Internet consumption of children aged …

Habits of Digital Naagriks Decoded: How Indians Spend Their Online Hours
1 year, 6 months ago

Habits of Digital Naagriks Decoded: How Indians Spend Their Online Hours

The Quint  

Social Media Dominance One striking finding of the report is that an average digital naagrik, spends approximately 194 minutes per day on social media. Moreover, a significant 89% of users are active on social media every day, while the numbers drop to 22% and 12% for daily activity on OTT and online gaming platforms, respectively. However, online gaming doesn't seem …

Users spend less than ₹100 a month on gaming: Report
1 year, 7 months ago

Users spend less than ₹100 a month on gaming: Report

Live Mint  

Indian users spend far more time on social media than on OTT players and gaming, according to a recently published working paper by technology and policy think tank The Esya Centre. The paper by Rajat Sharma and Vikash Gautam titled ‘New-Age Digital Consumption: A Survey of Social Media, OTT Content and Online Gaming’ also outlines that policy concerns around unwanted …

More students using smartphones for entertainment than study: survey
1 year, 7 months ago

More students using smartphones for entertainment than study: survey

The Hindu  

A pan-India survey of 6,229 parents of schoolchildren, aged 6–16, in rural communities across 21 States revealed more kids used smartphones for entertainment rather than for studying. However, among the parents whose children have access to gadgets, 76.7% stated that their children primarily use mobile phones to play video games. The survey included responses from 6,229 parents, of whom 6,135 …

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report
1 year, 10 months ago

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report

The Hindu  

Google, in partnership with Kantar, on Thursday announced findings of India’s digital news ecosystem. It noted that an Indian language consumer uses as many as 5.05 platforms on an average to access news online with YouTube, Social Media and Chat apps emerging as popular pathways. Around 45% users discover news via news publishers’ websites or apps, the report titled ‘Indian …

India to have around 900 million internet users by 2025: Report
2 years, 7 months ago

India to have around 900 million internet users by 2025: Report

Live Mint  

Around 346 million Indians are engaged in online transactions including e-commerce, and digital payments, according to a report published by the Internet and Mobile Association of India. The IAMAI report titled 'Internet in India' stated that the global coronavirus pandemic has witnessed a record increase of 51% from 230 million in 2019 in India, in online transaction in the past …

Rural India has 20% more internet users than urban areas: Nielsen
2 years, 10 months ago

Rural India has 20% more internet users than urban areas: Nielsen

Live Mint  

Rural India has a 20% higher presence of internet users than urban parts of the country, according to a recent study by data and market measurement firm Nielsen. Overall, India has 646 million active internet users aged two years and above as of December 2021. “Availability of budget smartphones and affordable mobile data along with the Indian government’s efforts to …

India among top countries for viewership on OTT apps
3 years, 2 months ago

India among top countries for viewership on OTT apps

Deccan Chronicle  

Increased popularity of over-the-top entertainment is threatening the current dominance of conventional television in India, with the introduction and expanding popularity of many digital platforms providing freedom to the world's second-most populous country. ● With the introduction of low-cost high-speed internet from service providers such as Reliance Jio As cellphones made their way into more remote areas of the nation, …

More people accessed internet during pandemic
3 years, 3 months ago

More people accessed internet during pandemic

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. “Our everyday lives are becoming far more digital, and …

Active internet users likely to reach 900 mn by 2025, rural may lead: IAMAI
3 years, 9 months ago

Active internet users likely to reach 900 mn by 2025, rural may lead: IAMAI

Hindustan Times  

The number of active internet users in the country is likely to grow nearly 45 per cent to 900 million by 2025 compared to 622 million as of last year, an IAMAI-Kantar Cube report released on Thursday said. According to the report, rural India may have a higher number of internet users compared to urban centres by 2025 which indicates …

India Will Have 900 Million Active Internet Users By 2025, Online Population to Grow 45%: Report
3 years, 9 months ago

India Will Have 900 Million Active Internet Users By 2025, Online Population to Grow 45%: Report

News 18  

The number of active Internet users in India was at 622 million in 2020. According the the ICUBE 2020 report, urban India reached 323 million Internet users in 2020, and rural India reached 299 million users over the past year. Biswapriya Bhattacharjee, Executive Vice President, Insights Division, Kantar, stated, “By 2025, there would be a greater number of internet users …

More than 50% of Indian students in rural and urban areas don't have access to internet: Survey
4 years, 1 month ago

More than 50% of Indian students in rural and urban areas don't have access to internet: Survey

India Today  

As we all know, the Covid-19 pandemic has affected all the sectors in an unexpected way. However, Learning Spiral, one of India's leading online examination solution providers, in a recent online survey found that above 50% of Indian students including both urban and rural areas don’t have access to the internet for online studies. States like Andhra Pradesh where 30% …

7 in 10 Urban Indians Hooked to Mobile Games as India Features in Top 10 Gaming Countries
4 years, 4 months ago

7 in 10 Urban Indians Hooked to Mobile Games as India Features in Top 10 Gaming Countries

News 18  

New Delhi: Seven in 10 urban Indians are now playing video games or mobile games on any device, taking the country into the top 10 gaming countries in the world, a new report revealed on Thursday. Mobile gamers have clearly outnumbered the PC or console gamers, as just 12 per cent Indians play games on consoles compared to 67 per …

Bringing the Internet to everyone
4 years, 6 months ago

Bringing the Internet to everyone

The Hindu  

The COVID-19 pandemic has amplified the influence of technology in our lives. They find themselves unable to get access to health and welfare alerts, critical services, engage in upskilling or learning, or take part in economic activities without potentially exposing themselves to the virus. Kerala, my home State, with India’s second highest Internet penetration rate, is attempting to conduct all …

Learning unlocked: Here's how India can unlock learning from home despite Covid-19
4 years, 9 months ago

Learning unlocked: Here's how India can unlock learning from home despite Covid-19

India Today  

Learning has no boundaries and Covid-19 has proven that. Online learning A recent KPMG report projected that the growth of the online education market in India will reach USD 1.96 billion in 2021. Better assessment for effective learning Deeptech capabilities comprising AI, Machine Learning and data analytics are helping EdTech companies offer a better assessment to students in K-12 as …

Pandemic pushes average monthly data usage beyond 11GB
4 years, 9 months ago

Pandemic pushes average monthly data usage beyond 11GB

Live Mint  

NEW DELHI :The coronavirus lockdown fast-tracked internet usage in India by two-three years, with average monthly data usage rising by 30% to cross 11GB, an Ernst and Young study said. The survey by professional services firm Ernst and Young, titled Digital Consumer Survey: Shaping The New Normal, surveyed over 2,600 consumers to study the changing behaviour and perception towards digital …

Global ideas that can reduce digital divide in India amid coronavirus crisis
4 years, 9 months ago

Global ideas that can reduce digital divide in India amid coronavirus crisis

India Today  

In the wake of the Covid-19 pandemic, students attending classes virtually globally. However, many students in India do not have access to internet services and electronic devices to view online content, and hence, it is chastening their online education. Students are facing internet issues while attending online lectures Even students from premier institutions like IIT are also facing the issue …

54% of online videos watched in India are in Hindi: YouTube
4 years, 9 months ago

54% of online videos watched in India are in Hindi: YouTube

India TV News  

About 54 per cent of online videos that Indians watch are in Hindi, while English is preferred by only 16 per cent of the viewing population, followed by Telugu, Kannada, Tamil and Bengali, Google-owned YouTube said in a report on Tuesday. Telugu is preferred by seven per cent of viewing population, Kannada six per cent, Tamil five per cent and …

India’s active internet user base to hit 639 mn by year-end
4 years, 10 months ago

India’s active internet user base to hit 639 mn by year-end

Live Mint  

India’s monthly active internet user base is estimated to touch 639 million by the end of December, thanks to the covid-19-induced lockdown that has forced people to stay indoors. Currently estimated at 574 million, the number of monthly active internet users has grown 24% over that of 2019, indicating an overall penetration of 41% last year. The report said India’s …

The growth magnitude of e-learning in India
5 years, 3 months ago

The growth magnitude of e-learning in India

India Today  

With the revolution in digital technology, we have gradually entered a period in time where teaching and learning are not limited to face to face interactions. The expansion in the smartphone sector and the rise in internet usage along with government plans like Digital India have encouraged and enabled the growth of e-learning in India promoting digital literacy. Thankfully, students …

Women consume more online content: report
5 years, 3 months ago

Women consume more online content: report

The Hindu  

On an average, a single user consumes 9.8 GB data per month, according to the Telecom Regulatory Authority of India’s Performance Indicators Report, April to June 2019. A significant number of these users spent time just streaming content on Hotstar, according to the platform’s India Watch Report, which was released on Tuesday. Varun Narang, executive vice-president and chief product officer, …

The revolution of online learning
5 years, 4 months ago

The revolution of online learning

Times of India  

Prof. Sir Manuel Freire-Garabal y Núñez is a lawyer and journalist. That studies had shown that online learning is better than “face to face learning” and its implementation is being more effective because of the different technological and pedagogical systems that are being used, based on marketing and Big Data Systems. Although these issues can also appear in “face-to-face learning”, …

Cause for worry? Report says 15% of India's internet users are between 5-11 years
5 years, 5 months ago

Cause for worry? Report says 15% of India's internet users are between 5-11 years

India TV News  

An estimated 66 million children aged between 5-11 years in India access internet on devices of their family members, constituting about 15 per cent of the country's active internet userbase, as per IAMAI. Overall, India had 451 million internet users at the end of March this year, second only to China in terms of monthly active internet users, the Internet …

Films dominate streaming service consumption in India: Report
5 years, 6 months ago

Films dominate streaming service consumption in India: Report

Live Mint  

New Delhi: Even as all over-the-top video streaming platforms invest heavily in creating original content, it is library content, including movies and music, which most viewers in India watch on these services. A new report by global auditing firm KPMG along with video streaming service Eros Now titled Unraveling the Digital Video Consumer states that for 30% of consumers, full-length …

How much time do Indians spend on social media?
5 years, 7 months ago

How much time do Indians spend on social media?

The Hindu  

Globally, digital consumers spent nearly 2.5 hours every day on social networks and messaging in 2019, according to Global Web Index's Social Media Trends 2019 report. The graph below plots the average time spent on social media per day in 2019 against the average cost of 1 GB data in US$ across select countries. image/svg+xml 4.0 3.5 3.0 2.5 2.0 …

Next billion users will come from India: Google, Facebook and others can't afford to ignore them
5 years, 8 months ago

Next billion users will come from India: Google, Facebook and others can't afford to ignore them

Firstpost  

India is and will remain a “must-present market” on every organisation’s strategic roadmap for the next two decades About half of the world today lives without access to the internet. “India is and will remain a “must-present market” on every organisation’s strategic roadmap for the next two decades, primarily because of the huge hitherto unconnected almost billion users. Back in …

How mobiles are helping widen the World Wide Web
5 years, 9 months ago

How mobiles are helping widen the World Wide Web

Live Mint  

Mary Meeker, based in the US, runs a global technology investment firm, Bond. The report pegs India’s contribution to the world’s 3.8 billion active internet user base at 12%, behind only China’s. Mint decodes the numbers for India as more than half the world’s population logs onto the world wide web. This means around 456 million Indians are active online, …

Bharat goes online in a big way, says Google report
5 years, 10 months ago

Bharat goes online in a big way, says Google report

Live Mint  

New Delhi: India’s small towns and non-metros are trumping its big cities as far as online searches and activity are concerned. A new report from Google titled Year in Search: Insights for Brands Report released on Thursday says, with 350 million connected smartphone users, 400 million active Internet users and an average yearly addition of 40 million users, the Internet …

YouTube believes it has become a daily habit for Indians, Rewind 2018 shows big growth in local content
6 years, 3 months ago

YouTube believes it has become a daily habit for Indians, Rewind 2018 shows big growth in local content

India Today  

As more people come online in India, and use the higher speed 4G networks, YouTube is benefiting. The company has revealed several unique trends today as it releases the Rewind 2018 report, highlighting how people in India are watching videos that are in local languages, and even in smaller cities and towns YouTube has become a popular app. In fact, …

India and the internet: What it looks like on the ground
6 years, 3 months ago

India and the internet: What it looks like on the ground

CNN  

Jaisalmer, India CNN Business — We had left from Jaisalmer, a small city in the Western Indian desert state of Rajasthan, that morning. Vijay Bedi/CNN “Now we’re entering the no network zone,” our translator, Amrit Singh, turned and said to me. If our animals wander off, how do we call neighboring villages to find out where they went?” People in …

How online learning is doing away with traditional learning methods
6 years, 4 months ago

How online learning is doing away with traditional learning methods

India Today  

Online learning has widened the scope of education and transcended it beyond classroom boundaries. Read: 7 ways classroom teaching is better than online education Favorable government initiatives for digital reform The government of India has taken some strong steps to push for digital reform in the country. How corporate and educational institutes are shifting to online learning Internet boom has …

Indian smartphone users consume roughly 1 GB data everyday reveals survey
6 years, 5 months ago

Indian smartphone users consume roughly 1 GB data everyday reveals survey

Firstpost  

As per the survey, the appetite for data consumption has risen over the last 15 to 18 months. Smartphone users in India are consuming an average 1 GB data per day — from an average 4 GB a month not long ago — and spending more than 90 minutes on online activities daily across the entry-level, mid and premium segments, …

Indians spending more time watching online videos
6 years, 8 months ago

Indians spending more time watching online videos

Live Mint  

New Delhi: Indians are increasingly watching more videos online. The average time spent by an Indian watching videos online has grown to 52 minutes per day in 2018 from a mere two minutes per day in 2012. Titled Online Video Forecasts 2018, the report said globally consumers will spend an average of 67 minutes a day watching online videos this …

‘Users of Marathi, Telugu more digitally engaged than Hindi’
6 years, 8 months ago

‘Users of Marathi, Telugu more digitally engaged than Hindi’

Live Mint  

New Delhi: While Hindi is the most widely used Indian language online, users of Marathi, Bengali and Telugu show more engagement, a report by Reverie Language Technologies showed. The Digital Indian Language Report analysed online language usage patterns of 89,000 Android users who have installed Reverie’s app, Indic Keyboard Swalekh Flip. “This data point shows us that users of these …

This is why college students can't keep their hands off their mobile phones
6 years, 8 months ago

This is why college students can't keep their hands off their mobile phones

India Today  

Technology has been infused into our lives so much so that it gets difficult to imagine a life without smartphones. According to a recent study, on an average college going students check their mobile phones more than 150 times a day. Read: 5 reasons why students should control their cell phone usage The research: Aligarh Muslim University and the Indian …

Just 25% adults use Internet in India: Pew survey
6 years, 9 months ago

Just 25% adults use Internet in India: Pew survey

India TV News  

Despite talk of Digital India, only one-in-four in the country reported using the Internet in 2017, which is among the lowest in the world, according to a new survey by the Pew Research Center. South Korea stands out as the most heavily connected society, with 96 per cent of adults reporting Internet use, showed the the survey conducted in 37 …

Mobile internet penetration in rural India is just 18%: report
6 years, 11 months ago

Mobile internet penetration in rural India is just 18%: report

Live Mint  

New Delhi:Even as the government promotes initiatives under Digital India, including the use of internet, mobile internet penetration in rural India remains as low as 18%, a report published jointly by the Internet and Mobile Association of India and KANTAR-IMRB said on Thursday. With an expected focus on new 5G technologies later this year, mobile internet penetration is likely to …

Internet Users in India Likely to Cross 500 Million by June 2018: IAMAI
7 years, 1 month ago

Internet Users in India Likely to Cross 500 Million by June 2018: IAMAI

News 18  

The number of Internet users in the country is expected to reach 500 million by June 2018, a joint survey by IMAI-Kantar IMRB showed. India was estimated to have 481 million Internet users in December 2017, a growth of 11.34 percent over December 2016 figures. “The number of Internet users is expected to reach 500 million by June 2018," the …

Only 16% of rural users access Internet for digital payments: report
7 years, 1 month ago

Only 16% of rural users access Internet for digital payments: report

Live Mint  

New Delhi: Rural India lags behind urban areas in not just Internet penetration but also in Internet access for online financial transactions due to lack of electricity and poor network quality, a study by Internet and Mobile Association of India and market research firm Kantar IMRB said. Only 16% of rural users access the Internet for financial transactions, while in …

Digital revolution: India’s $1 trillion tech future depends on the next 500 million people online – Firstpost
7 years, 3 months ago

Digital revolution: India’s $1 trillion tech future depends on the next 500 million people online – Firstpost

Firstpost  

What one needs to account for is that while Rural India represents the next wave of growth, what currently is an issue is network connectivity. Per FICCI Frames, the country currently has 462 million internet users currently with 82 percent of them accessing the web via mobile devices. The Future of Internet in India report by Nasscom and Akamai Technologies …

Improvements in Internet speed spurring growth in the OTT sphere in India
7 years, 5 months ago

Improvements in Internet speed spurring growth in the OTT sphere in India

Firstpost  

Internet speed improvement in India over the last few months is spurring OTT sphere growth and may bring about a behavioural shift among Indian consumers. The improvement in average Internet speed in India over the last few months is spurring growth in the Over-The-Top sphere and may bring about a behavioural shift among Indian consumers, industry players have emphasised. OTT, …

How far has India come in its digitization journey?
8 years ago

How far has India come in its digitization journey?

Live Mint  

New Delhi: How is India becoming digital? So far, innovation has been for ‘India 1’—the first 100 million Indians—said Rajan Anandan, vice-president India and south-east Asia at Google Inc. “These are consumers who have high personal disposable income, they are well connected and well educated. Way forward, we will see problems being solved for ‘India 2’ and ‘India 3’—the next …

Around 95 crore Indians to still come online: Study
8 years, 2 months ago

Around 95 crore Indians to still come online: Study

India TV News  

Despite cheapest data plans in the world and average retail prices of smartphones dropping steadily, nearly 950 million Indians still don’t have an Internet connection, a joint study by Assocham-Deloitte found. "Internet penetration is increasing in India, the access to affordable broadband, smart devices and monthly data packages is required to spread digital literacy to make their ends meet," said …

How digital education is taking over India: Impact of social media, increased learner application power and more
8 years, 5 months ago

How digital education is taking over India: Impact of social media, increased learner application power and more

India Today  

The process of imparting education has gone through a sea change if we look at the picture 10-20 years before now. Main reasons for the growth of digital learning: With nearly a billion people on mobile phones and over 200 million mobiles connected to the internet, there has been a considerable rise in digital learning The use of best-in-class content, …

730 million internet users in India by 2020: Report
8 years, 7 months ago

730 million internet users in India by 2020: Report

ABP News  

New Delhi: There will be 730 million internet users in India by 2020 and the usage will grow in verticals such as hospitality, e-Commerce and financial technologies, among others, a new report revealed on Wednesday. The growth of the internet has successfully created a strong ecosystem for new businesses to tap into growing markets and create solutions to address their …

India world’s fourth largest app economy, app downloads slated to grow at 92 pc
8 years, 8 months ago

India world’s fourth largest app economy, app downloads slated to grow at 92 pc

India TV News  

Bengaluru: A rapid increase in the number of Indians opting for smartphones and a rise in the number of mobile internet users has catapulted India as the world’s fourth largest mobile app economy. India only comes behind countries like China, US and Brazil in terms of total app downloads per year. “With the introduction of affordable smartphones and better infrastructure …

Discover Related