Who wants 4-day Tests? Broadcasters
5 years ago

Who wants 4-day Tests? Broadcasters

Hindustan Times  

Some of cricket’s most powerful voices—from India captain Virat Kohli to former greats Sachin Tendulkar and Ricky Ponting—have raised objections to ICC’s proposal of turning Test cricket into a four-day contest. For the 19 T20I games played by India in the same year, the viewership spiked up to 446 million impressions, which is a little more than twice of Test cricket’s viewership within substantially lesser hours of television time. Because, overall, the interest in Test cricket is going down.” SPN lost the rights to broadcast the IPL to Star India, in what was a heavy-stakes battle. “Test cricket should definitely be priced differently today, because T20 commands maximum premium due to the nature of the format and viewer interest,” says Kaul.

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