1 year, 3 months ago
K-pop seeks to broaden its global reach
China DailyA member of the K-pop girl group NewJeans.KOREA POOL/GETTY IMAGES Genre faces challenge of becoming accepted by other cultures. In summer 2012, Korean pop music, or K-pop, took a huge leap forward in the global music industry. Pop music critic Jung Min-jae told The Korea Herald: "K-pop has its roots in the early gayo songs. Pop music critic Kim Do-heon said such media friendliness is an innate trait of K-pop that has seen the genre go global. "K-pop adapted fast to the evolution of digital technology, and actively promoted music with a variety of self-produced video content to extend its fan base in the global market," Kim said.
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