Yahoo acquires Instagram co-founders' AI news platform Artifact
8 months, 3 weeks ago

Yahoo acquires Instagram co-founders' AI news platform Artifact

The Hindu  

April 03, 2024 01:45 pm | Updated 01:48 pm IST Yahoo said on Tuesday it had acquired Instagram co-founders' AI-driven news platform, Artifact, and will incorporate its technology across the U.S. web services provider's news and other sites. The deal signals continued pain for media start-ups struggling to grow revenue at a time when Big Tech giants Alphabet and Meta Platforms attract the bulk of advertising sales. Yahoo, which also owns news brands TechCrunch, Engadget and Yahoo Finance, said Artifact's AI-powered recommendation engine and other features will help scale its news operations and deliver personalised content to audiences. The duo had left the Facebook owner in late 2018, which some media reports later described as due to their strained relationship with Meta boss Mark Zuckerberg and differences in their visions for Instagram.

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