Sainsbury’s launches mince pie cereal ahead of festive season
The IndependentSign up to IndyEat's free newsletter for weekly recipes, foodie features and cookbook releases Get our food and drink newsletter for free Get our food and drink newsletter for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Sainsbury’s has finally made it acceptable to eat mince pies for breakfast. As part of its Christmas food range, Sainsbury’s has taken the nation’s love for mince pies one step further with the launch of a breakfast cereal packed with the festive snack’s iconic filling. Earlier this month, Marks & Spencer also revealed its festive range, unveiling a Colin the Caterpillar cake designed to look like a Christmas tree and Percy Pig-themed mince pies. Recommended Twix launches new Winter Spice flavour with a Christmas flavour twist The Percy Pig “Percymas” pies, which can be bought in sets of four for £2 in store from 6 October, are a “fun alternative” to mince pies, the supermarket stated.