One of sport’s most tricky ambitions
The HinduDuring President Donald Trump’s new term, America will be the focus of the sporting world. America will host football’s Club World Cup in 2025, the World Cup in 2026, and the Olympics two years later. Cricket’s T20 World Cup came and went in 2024 without setting the Hudson river on fire. According to one calculation, if rugby gains just one per cent of the sports rights market in the U.S., it would double the sport’s global economy. It was, according to one report, “one of the great corporate chases of all time, logging 30,000 air miles, racking up $8,000 a month in phone bills, and finally having to solicit a telegram from U.S. Secretary of State Henry Kissinger to his Brazilian counterpart imploring the latter to allow Pele, to play for the Cosmos.” Soccer had finally arrived in the United States.