Warner Bros. shares hit all-time low: what's happening with entertainment giant?
Hindustan TimesDiscovery Inc. shares hit their lowest level since the stock began trading in April of 2022, after the entertainment giant reported fourth-quarter revenue and profits that fell short of Wall Street forecasts amid declining TV advertising sales and weakness at its studios business. The Warner Bros Sales, at $10.3 billion, fell 7% from the same period last year, the company said Friday, and came in below analysts’ projections for $10.5 billion. Warner Bros., the parent of CNN, TNT and other networks, has been wrestling with a shift in TV viewing from traditional channels to streaming services. We are challenging our leaders to find innovative solutions.” In a move to generate additional revenue, the company has been selling more programs to other streaming services such as Netflix Inc.