The ABC is turning 90. Here are five big trends that will shape its next decade
ABCAt the ABC, we have a pretty clear idea of what our job is and how we do it. Loading YouTube content "There is also an interesting example of using deep fakes in production that France Télévisions did," says Lalya Gaye, coordinator of the AI and Data Initiative at the European Broadcasting Union. That's why organisations like the ABC need to be "metaverse-ready", says Sofie Hvitved, head of media at the Copenhagen Institute for Future Studies. The rise of the creator economy will continue We think of the ABC as part of "the media", a loose pack of organisations – Nine, News Corp, SBS, etc – who produce and distribute content. When it comes to news, Soon says media outlets like the ABC need to pay close attention to where the creator economy is going, including the way it intersects with political coverage.
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