Apple’s Vision Pro Isn’t the Future
WiredI’m not a gambler, but I’d bet everything that Apple’s Vision Pro will flop. “But the Vision Pro is also unlike almost every other modern Apple product in one crucial way: It doesn’t disappear.” Instead, Goode wrote, the device settles onto your face, hides your eyes, “sensory organs that are a crucial part of the lived human experience.” The same was true of all virtual reality headsets and augmented reality glasses, she conceded, but the Vision Pro marked the first time an Apple product had made such an intrusion into people’s lives. Although Apple is positioning it as disruptive, Vision Pro is the latest in a long string of high-profile, splashy headsets designed to bring augmented reality, virtual reality, or both to the masses. The very basic truth that the appetite for daily-use headsets is simply not there has already damaged the Vision Pro’s reception; the normally rapturous public response to a big new Apple announcement has been tempered with skepticism this time around, with plenty of people pointing out that the VR/AR market is already littered with bold-named failures.