11 years, 7 months ago

Key Recommendations For Those Addressing Next Billion Mobile Internet Users

The next wave of mobile Internet users will be from urban areas of emerging markets, finds Ovum. Operators and content providers should therefore step up to help the next billion progress to a smarter mobile Internet experience. “Operators and content providers now have an important role to play in helping the next billion transition from basic voice and SMS functionality, to their initial steps with mobile browsers, and ultimately to smart experiences on the mobile Internet.” Ovum’s research recommends that mobile network operators embrace the prepaid user base for mobile broadband and also highlight the importance of simplified data access pricing. “The next billion consumers are typically highly value conscious; tariff complexity combined with potential bill shock will deter prospective mobile Internet users.

Firstpost
Emerging Markets Internet Mobile Content Content Providers Mobile Internet Users Ovum
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