‘Kamala is brat’: The viral pop meme driving the Harris election campaign
Al JazeeraAn endorsement from Charli XCX might bring Harris love from young voters, but some of the singer’s fans are upset. The campaign rebrand mimics the cover art for English singer Charli XCX’s recent album called brat. The rebrand came soon after Charli herself endorsed Vice President Harris in a three-word X post that rattled cyberspace on Monday and that Harris’s campaign quickly appropriated: “kamala IS brat.” What is brat? this is the official rapid response page of vice president Harris’ presidential campaign.” The post is captioned, “And when we put this to bed the internet will go crazy,” a reference to a song on the album titled Girl, so confusing, which went viral after Charli released a version with Lorde. why did I stay up till 3am making a von dutch brat coconut tree edit featuring kamala harris and why can’t I stop watching it on repeat pic.twitter.com/hqcmerD1Pb — ryan July 3, 2024 However, others were upset, expressing disappointment over Charli’s endorsement, citing Harris’s backing of Israel’s war on Gaza among reasons for their discontent.