South Africa's T20 League SA20 partners with Viacom18 Sports to broadcast matches in India
FirstpostSA20 and Viacom18 will work closely to grow and engage cricket fans in India, as South Africa’s premier T20 League grows its network in the market. SA20, the new Twenty20 league in South Africa, has announced a game-changing 10-year partnership with Viacom18 Sports, India’s newest sports network, to exclusively present all matches to India’s cricket-loving and passionate fanbase. South Africa’s strong cricket roots, domestic set-up and popularity of its players with Indian fans will enable SA20 to stand out among other international T20 leagues. “With 6 IPL owners expanding their brands in South Africa, Viacom18 are the perfect partner to take the SA20 into the homes of the passionate and cricket-loving Indian.” “The benefits to domestic cricket will be far reaching with more South African players exposed to a global cricket audience and a stimulus to build a strong and sustainable cricket ecosystem.