AI's Energy Demands Are Out of Control. Welcome to the Internet's Hyper-Consumption Era
WiredRight now, generative artificial intelligence is impossible to ignore online. Silicon Valley soon became obsessed with generative AI, and nearly two years later, AI tools powered by large language models permeate the online user experience. “In the back end, these algorithms that need to be running for any generative AI model are fundamentally very, very different from the traditional kind of Google Search or email,” says Sajjad Moazeni, a computer engineering researcher at the University of Washington. Even though Google’s total energy consumption doubled from 2019 to 2023, Corina Standiford, a spokesperson for the company, said it would not be fair to state that Google’s energy consumption spiked during the AI race. The suppliers that Google blames include the manufacturers of servers, networking equipment, and other technical infrastructure for the data centers—an energy-intensive process that is required to create physical parts for frontier AI models.