Expensive popcorn, beverages keep audience at bay, says Teja
6 days, 23 hours ago

Expensive popcorn, beverages keep audience at bay, says Teja

Deccan Chronicle  

Director Teja is worried over depleting theatre footfalls with Finance Minister Nirmala Sitaraman levying GST of 5 to 18% on varied forms of popcorn. He also cites the example of Hindi cinema in Mumbai, where the exorbitant rates of food and beverages have forced audiences to stay away from theatres. The director who is known for his frankness, adds, “Recently, exhibitors had to shut down theatres due to low footfalls and audiences are also wary about food rates in multiplexes. The huge cost of popcorn and cool drinks in multiplexes is killing cinema and viewership too since snacks at multiplexes cost 4-5 times more than single-screen prices,.” he concludes.

History of this topic

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