Work Smarter: 37signals

This article was taken from the April issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online Create small teams to build products fast As a small company -- it employs just 16 people in nine locations over three countries -- 37signals has, by necessity, to be a tight operation with great communication. "Basecamp really helped us communicate in the early days of our business when we had collaborators both in London and in Italy and needed to share what everyone was up to," says Alexandra Deschamps-Sonsino, co-founder of design studio Tinker.it! Fried says it means fewer interruptions in the day: "The common thread is the product -- not the office politics or meetings." More companies in our Work Smarter package: Howies Devi Shetty UBS HubSpot Best Buy Red Gate Vestergaard Frandsen Inditex McLaren Behance LiveOps Atlassian D'O Victors & Spoils Happy Computers Mosaic Cancer Research UK Generation Press The Public School This article was originally published by WIRED UK