Holiday shopping in US: Americans expected to spend nearly $1 trillion in Nov-Dec 2024
Live MintThe National Retail Federation has projected that winter holiday spending for November and December will increase by 2.5% to 3.5% over 2023. Strong holiday spending Despite a cautious consumer outlook, NRF President and CEO Matthew Shay emphasized that the economy remains fundamentally strong, providing solid support for spending growth. “The winter holidays are an important tradition to American families, and their capacity to spend will continue to be supported by a strong job market and wage growth.” Online shopping leads the way Online shopping is expected to be a primary contributor to retail sales growth this season. Cautious but optimistic consumer spending NRF Chief Economist Jack Kleinhenz noted that while household finances are in good shape, consumers are expected to spend more cautiously this year. “We remain optimistic about the pace of economic activity and growth projected in the second half of the year,” he said, adding that the strong financial position of households will support steady holiday spending, albeit with some caution due to economic uncertainties.