Tourism Australia pulls Kylie Minogue's advert in the UK as Brits watch scenes of bushfire carnage
5 years ago

Tourism Australia pulls Kylie Minogue's advert in the UK as Brits watch scenes of bushfire carnage

Daily Mail  

Tourism Australia has pressed pause on its new $15million advertising campaign in the UK as the bushfire emergency crisis creating widespread devastation across the nation worsens. Tourism Australia's adverting campaign in the UK starring pop princess Kylie Minogue has been pulled from the air as Australia's bushfire crisis continues 'The number one priority right now continues to be the emergency response to these devastating bushfires and the safety of communities and tourists in affected areas,' a Tourism Australia spokeswoman told Daily Mail Australia. The NSW town of Batlow was virtually wiped off the map last weekend The aim of the ad was to encourage Brits to come visit Australia and was filmed in a number of iconic locations, including Taronga Zoo, Byron Bay, Uluru and Western Australia's Rottnest Island months before the first of the recent bushfires hit in September. The Shoalhaven region on the NSW south coast was among the hardest hit areas The Tourism ad was filmed months before the bushfire crisis devastated Australia 'This was my first-time visiting Uluru, and it's as overwhelming, epic and inspiring as I imagined and dreamt it would be.

History of this topic

Where the bloody hell is the NSW post-bushfire tourism campaign?
4 years, 11 months ago
Australian government says to support tourism industry as bushfires recede
4 years, 11 months ago
Bushfire recovery package to tackle Australian tourism's 'biggest challenge in living memory'
4 years, 11 months ago
New Year's bushfires will cost tourism industry $5BILLION
4 years, 11 months ago
Tourism Australia pauses 'Matesong' ad campaign featuring Kylie Minogue as UK viewers watch scenes of bushfire carnage
5 years ago

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