Post pandemic, dating apps see surge in users from small towns and cities
2 years, 6 months ago

Post pandemic, dating apps see surge in users from small towns and cities

Live Mint  

The pandemic seems to have changed India’s courtship habits for good. The surge in usage is especially strong outside metro cities, which now account for 70% of users of the dating apps such as Tinder, Bumble and TrulyMadly, company executives said. Nearly 72% of users believe finding love online without meeting them in person is possible, the executives at dating apps said. Usage in these cities has also been boosted with many moving to their hometowns from metros after the pandemic, she said, adding that dating apps are attracting affluent users even in small-town India. “As we shift back to IRL dating in 2022, the trends of last year are guiding the way India’s young adults navigate the world of dating, friends, connections and relationships," said Papri Dev, senior director, APAC communications lead, Tinder Inc. Snehil Khanor, co-founder and chief executive officer of TrulyMadly, said that most first dates are still on video, and if things work out, users plan an offline date.

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