Meta's upcoming AI 'Personas' aim to boost engagement and user interaction
India TV NewsMeta, formerly known as Facebook, is reportedly set to launch AI-powered "personas" in its services, including Facebook and Instagram, as early as next month. The AI chatbots are designed to have distinct personalities, with some providing travel recommendations "in the style of a surfer" and others emulating historical figures like former US President Abraham Lincoln. Secondly, the chatbots will showcase Meta's AI capabilities, enabling it to compete with other AI giants like Microsoft-backed OpenAI and Google's Bard. By integrating chatbots, Meta can collect extensive user data, which helps the company target users with more relevant content and However, the use of chatbots also raises concerns over privacy and potential manipulation. As the launch of AI-powered personas nears, Meta will need to address privacy and ethical concerns to maintain user trust while showcasing the potential of AI technology to enhance user experiences Inputs from IANS