Railways new plan to boost revenue: Special trains with movie stars on board
5 years, 2 months ago

Railways new plan to boost revenue: Special trains with movie stars on board

Live Mint  

The Indian Railways has come up with a unique idea to increase its revenue. The first special 'Promotion on Wheels' train by the IRCTC and the Western Railway, in coordination with the makers of Akshay Kumar-starrer 'Housefull 4' team, carrying celebrities and mediapersons, will leave Mumbai Central on Wednesday and reach New Delhi on Thursday. "Under this initiative, the railways has approached many major production houses with upcoming films to use these FTR trains to facilitate pan-India publicity and promotions of films across the length and breadth of the country. In other news, Railway Minister Piyush Goyal on Tuesday flagged off nine 'Sewa Service' trains connecting small towns to major cities. Goyal said the nine "Sewa Service" trains were launched without any additional investment by the railways and it was an example of how to use existing resources to the maximum.

History of this topic

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