Stronger health awareness awakens sleep economy
China DailyA visitor tries out a sleep-aid device during a consumer product expo in Haikou, Hainan province. CHINA DAILY China's sleep economy is experiencing rapid growth as well as showing vast business potential, thanks to a consumption upgrade and surging concerns over sleep health spurred on by a fast-paced modern life. According to market research firm iiMedia Research, in 2023, China's sleep economy market totaled nearly 496 billion yuan, up 8.6 percent year-on-year. They, as consumers, are paying increased attention to sleep health, and are willing to purchase professional sleep-aid products to improve sleep quality, stimulating the development of the sleep economy." In terms of new growth points, Hong Yong, an associate research fellow at the Chinese Academy of International Trade and Economic Cooperation's e-commerce research institute, said intelligent sleep products, including smart mattresses and wearable devices, will maintain their popularity.