KFC, Pizza Hut operator adds fresh brands to menu to beat demand blues
Live MintDevyani International Ltd continues to battle weak consumption demand, especially in urban areas. Same-store sales dropped 6-7% last quarter in key brands KFC and Pizza Hut. While Devyani continues to expand KFC and Pizza Hut franchises in non-metro and tier-2 cities, it is finding it difficult to boost sales commensurately. However, India revenue was up 7% year-on-year, despite a 20% year-on-year store growth, which was offset by weak same-store sales growth across brands, pointed out Motilal Oswal Financial Services. While the Shraadh period, when people avoid non-vegetarian food, typically resulted in leaner fried chicken and pizza sales in Q2, cautious consumer spending amid high food inflation also meant about 12% and 10% on-year drop in average daily sales for KFC and Pizza Hut, respectively.