Will India entry be music to the ears for Spotify?
Live MintNew Delhi: Swedish audio streaming platform Spotify launched in India Wednesday. But entering India’s ₹1,280 crore music industry, where digital channels account for 65% of overall music sales, will not be easy for Spotify. Spotify’s entry comes at a time when the regional music scene in India is exploding, with non-Hindi soundtracks making up about 30% of the total music consumption in the country. The Swedish firm had earlier announced a deal with Bhushan Kumar’s music label, T-Series, that gives it access to the latter’s enormous Bollywood and regional music catalogue, as well as its pool of independent music. The current Spotify interface offers curated playlists such as “Sound of Mumbai”, “Sound of Delhi”, “Chill Tracks”, “Punjabi 101”, “Indiestan”, “Tollywood Pearls”, “Bollywood Butter” and “Kollywood Cream”.