5 digital marketing strategies to boost the HR industry
3 years, 7 months ago

5 digital marketing strategies to boost the HR industry

India Today  

It is common to wonder that HR does not have to do anything with digital marketing anyway. However, with the popularity of social media and advanced technology, HR leaders are capitalizing on the vast opportunities that digital marketing presents in searching for competent candidates and retaining the existing ones. For instance, the use of online job portals became a universal trend in the industry which has transitioned to using social media networks for quality talent. Having digital tools to create brand awareness can help HRs in creating a company’s distinguished employer branding. Today’s HRs use a full spectrum of channels from the web to social media to reinforce employer brand in a digitally transformed ecosystem.

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