Mark Wright's poisonous family rivalry is causing havoc in Essex, insiders tell Kate Hind, as the reality star's ruthless behaviour is exposed

It was at the launch of ITV’s pioneering new reality show The Only Way is Essex in 2010 that the sibling rivalry between Mark and Jess Wright was impossible to miss. ‘It’s all very flashy, it’s about looking beautiful and having the most money for them.’ Another Wright family quirk which hardly pours cold water on this idea is that every man tends to name his son after himself – which means it perhaps came as a relief to Michelle Keegan, Mark’s wife of 10 years, that the couple recently had a daughter. As one source waspishly says: ‘If your name is Mark you boss it in the Wright family, if you’re one of the lesser-known cousins, you know your place.’ Further down in the pecking order is 35-year-old Josh, Jess and Mark’s younger brother. The latter recently became an ambassador for domestic abuse charity Refuge Carol Wright with Nanny Pat, who became a TOWIE favourite and died after a short illness in 2015 aged 80 Described as a ‘real sweetheart’, some members of the Wright family are fearful that she might get caught up in the trappings of fame.