Ola Foods holds QSR plans, to focus on meal kits and private brands
Live MintBENGALURU: Ola Foods, the food delivery unit of cab aggregator Ola, has shelved its plans to open offline quick service restaurants due to the pandemic situation. Demand for food delivery has been recovering slowly and steadily for food delivery startups such as Swiggy and Zomato, and for cloud kitchen brands like Faasos and Freshmenu. Pranay Jivrajka, chief executive of Ola Foods said the meal kit brand is currently in pilot stage with plans to launch the full product in the coming months. Ola Foods does not aggregate restaurant or cafes like competitors Swiggy and Zomato, but instead operates a network of delivery-only kitchens, popularly known as “cloud kitchens” Ola Foods brand currently operates more than 50 cloud kitchens across six cities in India.