'Maybe you'll realise what you have is good enough': Why influencers are facing a pushback
BBC'Maybe you'll realise what you have is good enough': Why influencers are facing a pushback 8 January 2025 Megan Lawton Serenity Strull/ BBC Rejecting the "haul" culture of excessive shopping and promoting conscious consuming, the de-influencer movement is going mainstream – here's why. Along with hashtags like "underconsumption core" and "conscious consumer", they share key messages, such as "fast fashion won't make you stylish" and "underconsumption is normal consumption". "With influencers persuading us to buy clothes, we're buying items that represent the lifestyle of someone else, and trying to emulate their life, but that doesn't result in a practical wardrobe". In Aja Barber's opinion, with content creation still seen as an aspirational career, we haven't reached "peak influencer" yet.
History of this topic
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