Zoom’s massive ‘overnight success’ actually took nine years
CNNCNN Business — When you think of a social network, you probably imagine news feeds, birthday reminders and baby photos. Like Facebook and Twitter, it’s also become a key part of internet culture:The Facebook Group “Zoom Memes for Self Quarantines,” with nearly 395,000 members, offers a steady stream of jokes, ranging from a video of a student pretending Zoom is glitchy to get out of a homework assignment to a professorstarting a lesson with cameos from stuffed animals. “Zoom realizes it can accelerate their growth by several years right now,” said Wayne Kurtzman, who tracks teleconferencing platforms for market research firm IDC. “Zoom is seeing the biggest increase because its product is easier and more robust than others and it’s at right time when people really need it,” Kurtzman said. “Zoom is an overnight success nine years in the making … but has, in my view, prepared for the long to support users both now and with future growth,” Kurtzman said.