Indian Buyers are Smart, Well Informed About Latest Global Car Designs - Kei Kyu, Nissan
4 years, 3 months ago

Indian Buyers are Smart, Well Informed About Latest Global Car Designs - Kei Kyu, Nissan

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Nissan Motors, the Japanese carmaker and one of the largest global alliance under Renault-Nissan Group is aiming to restart their India innings after struggling to find a sweet spot in India. The upcoming Nissan Magnite has been made keeping Indian buyers’ aspirations in mind and a lot of thought has gone at the design front. We got in touch with Kei Kyu, Future Design Director, Nissan Global and the man behind the Magnite to understand how different is this new SUV and what’s the design inspiration behind the car. The Nissan Magnite’s journey was a multi-department effort including design, engineering, product planning and marketing, all working closely together with a shared vision of our brand’s future. Three major features give the Nissan Magnite its spacious interiors: high command eye position, huge ‘couple distance’ and a ‘one-class-above’ knee room for rear passengers.

History of this topic

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1 month ago
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1 year ago
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4 years, 2 months ago
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