The economic impact of the first leg of Taylor Swift’s Eras Tour | Explained
The HinduThe story so far: On August 31, U.S. musician Taylor Swift announced that her spectacular Eras Tour will premiere as a three-hour movie across theatres in North America on October 13. JUST IN - Glendale Mayor temporarily renames the city "Swift City" in honor of @taylorswift13 kicking off her Eras Tour March 17th and 18th at State Farm Stadium @abc15pic.twitter.com/F0aUl9vu4k — Nick Ciletti March 13, 2023 Other cities also followed suit – Pittsburgh became Swiftsburgh, Minneapolis became Swiftie-apolis, and Santa Clara was renamed Swiftie Clara. According to Pollstar, Ms. Swift’s Eras Tour has already surpassed the 2023 collection of the Farewell Yellow Brick Road tour, which started in 2018 and took a break during the COVID-19 pandemic years. One for the money, two for the show Tickets for Ms. Swift’s Eras Tour shows in the U.S. ranged from $49 to $449, while VIP packages cost $199 to $899. According to Smith Travel Research reports, hotels in Eras Tour stops were “bejewelled”, with its impact, with around $208 million in additional U.S. hotel room revenue.