Lockdown impact: India e-commerce market picks pace, may touch ₹7 trln by 2023
Live MintMUMBAI: The coronavirus pandemic will accelerate the growth of India’s e-commerce market, pushing it to ₹7 trillion by 2023, according to GlobalData, a London-based data analytics firm. “The growth of Indian e-commerce market has been revised up, considering the positive push due to coronavirus outbreak,” said GlobalData on Friday. The e-commerce market in India is set to grow at a compound annual growth rate of 19.6% between 2019 and 2023. The market is anticipated to continue its growth exceeding the previous forecast levels to reach $98.4 billion in next four years.” Propelled by rising smartphone penetration, the launch of 4G networks and increasing consumer wealth, the Indian e-commerce market is expected to grow to $200 billion by 2026 from $38.5 billion in 2017, according to Indian Brand Equity Foundation.