Supermarket giant Sainsbury's forced to apologise to vegans over jokey Christmas card showing chilly farmyard swines mistakenly being excited about becoming pigs in blankets

Furious animal lovers have blasted Sainsbury's over their playful Christmas cards - claiming it Is 'OFFENSIVE to vegans' to picture chilly pigs 'excited to be getting blankets'. Shoppers at Sainsbury's have expressed their outrage about a display of Christmas cards available in early November at their store in Charlton, London Martin Underwood challenged naysayers and said: 'Do people realise Sainsbury's don't actually make the cards!' Others saw the funny side and told those upset by it to 'get over it' declaring it was just typical 'dark humour' 'Brilliant card that, love it' joked another user The retailer was alerted over social media that seasonal goodwill to all was subject to terms and conditions Lemon posted: 'Sainsbury's please don't apologise, it will look so stupid' Sainsbury's didn't apologise for the humorous card and simply said they 'welcomed customer feedback on this year's designs'. One person on social media vowed they would never shop with the retailer, whose turnover last year was £31.5bn, after seeing an image of the card online Other members of Twitter thought the card was funny and mocked those who were offended Since sharing the tweet on X, many other shoppers have also blasted the festive greetings card as untasteful.